”It’s clear that the aesthetics of the 90s and 2000s resonates with many of us, because this is our common immediate past. I am a person with the same past, I work with what is close to me, without any calculation. Memes are a great source of sharing information with a lot of energy. Memes spread like cells, very quickly, actively and fall or don’t fall directly into your perception. And after all, they are free from authorship. I love doing something that might look like a meme”.